We have all seen these signs posted all over town the past couple of weeks. These signs are genius. I had no idea that the marketing people for this campaign were so brilliant. They have successfully introduced us to a brand new style of marketing. This new style they have graced us with is called 'Trash It' Marketing. It really is an amazing tool. They are using something they are getting rid of to sell us their poorly put together plan. Check it out. Do you see the sign above these words, yeah that one. Do you see the current Arrowhead JumboTron holding the word YES? Did you know that, if this huge tax increase passes, they will trash the big footballs at both ends of Arrowhead Stadium? The best part is that they are using their trash to sell us their "treasure". All I can say to this wow! The marketing geniuses over there have really outdone themselves on this one. Not only have they been able to verbally scare people into voting yes by using the Keep the Teams, they have also introduced a brand new marketing scheme to boot. Hopefully the people at I-Pod will take notice and we can start seeing them use pictures of CD players to sell us their mp3 players. It just makes sense. Wow.